Goal: Reduce printing and fulfillment costs while improving clarity, usability, and sales effectiveness of the all-in-one Accounts & Services brochure—used at UFCU branches and community events.
My Role and Responsibilities: Led strategic direction, messaging refinement, and creative briefing to transform the brochure from a static reference piece into a modular, member-first engagement tool.
Objective: Streamline and modernize the brochure to better support staff in guiding conversations around deposit products, lending, and investment services—creating an easier path to member conversions.
Results:
- 72% decrease in printing and fulfillment costs
- 10% of monthly growth contributed to new brochure singularly
Kathryn Dudley 
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